Sportswear brand ON called on storytelling company At Your Service to document their work with their impact arm called Right To Run around the NYC Marathon.
Right To Run supports Free to Run, an organization that works to change gender norms in conflict areas by supporting girls and women in leadership and wellness through running.
AYS was tasked with storytelling around an in-person event leading up to the NYC Marathon, as well as documenting the stories of 3 Afghan Women Runners, who fled the Taliban takeover in 2021 and reunited for the first time to run the NYC Marathon.
Together with ON, Right To Run and Free to Run, we aligned on:
Hosting an in-person event with a fundraiser for local homelessness at ON Store, Williamsburg
Producing a live-podcast conversation with 3 beneficiaries of Right To Run
Producing special bonus episode of our Webby-nominated series REP
Producing a video trailer for the REP Bonus Episode
A BTS Film of the entire experience!